Large crowds have been observed queuing outside Swatch stores globally, leading to the closure of some outlets due to safety concerns. Authorities were called to manage significant gatherings of shoppers outside stores in the UK, France, and Switzerland. Enthusiasts had converged to purchase the new pocket watch, a collaboration with Audemars Piguet. The new Swatch Royal Pop, priced at £335, has quickly appeared on online resale markets, with some listings reaching up to £16,000. One individual informed the BBC that he successfully acquired a watch for £335 and subsequently resold it for “just over £1,000.”
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Swatch Launch Sparks ‘Chaotic’ Scenes, Resales Exceed £1,000












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