Apple, teknoloji devini 15 y\u0131l y\u00f6nettikten sonra g\u00f6revinden ayr\u0131lan Tim Cook’un yerine John Ternus’u yeni CEO olarak atad\u0131. Apple’da 25 y\u0131ld\u0131r g\u00f6rev yapan ve \u015fu anki donan\u0131m m\u00fchendisli\u011fi ba\u015fkan\u0131 olan Ternus, 1 Eyl\u00fcl’de g\u00f6revi devralacak ve Cook y\u00f6netim kurulu ba\u015fkan\u0131 olacak. Cook, kurucu ortak Steve Jobs’un sa\u011fl\u0131k sorunlar\u0131 nedeniyle \u00f6l\u00fcm\u00fcnden k\u0131sa bir s\u00fcre \u00f6nce istifa etmesinin ard\u0131ndan 2011’den beri Apple’\u0131n CEO’su olarak g\u00f6rev yap\u0131yordu. Cook, ge\u00e7i\u015f s\u00fcrecinde Ternus ile \u00e7al\u0131\u015fmak \u00fczere yaz boyunca CEO olarak kalacak ve ard\u0131ndan “d\u00fcnya genelindeki politika yap\u0131c\u0131larla etkile\u015fim de dahil olmak \u00fczere \u015firketin belirli y\u00f6nlerinde yard\u0131mc\u0131 olacak”. Cook’un CEO g\u00f6revinden ayr\u0131lma karar\u0131, 50. y\u0131l\u0131n\u0131 yeni kutlayan Apple’\u0131n bir halef arad\u0131\u011f\u0131na dair aylard\u0131r s\u00fcren spek\u00fclasyonlar\u0131n ard\u0131ndan geldi. G\u00f6revi “hayat\u0131m\u0131n en b\u00fcy\u00fck ayr\u0131cal\u0131\u011f\u0131” olarak nitelendirdi. G\u00f6rev s\u00fcresi boyunca \u015firketi d\u00fcnyan\u0131n en de\u011ferli \u015firketlerinden biri haline getirdi. 2018’de Apple, 1 trilyon dolar (740 milyar sterlin) de\u011ferlemeye ula\u015fan ilk halka a\u00e7\u0131k \u015firket oldu. \u015eu anki de\u011feri 4 trilyon dolar. Cook, Ternus’u “bir m\u00fchendisin zihnine, bir yenilik\u00e7inin ruhuna ve d\u00fcr\u00fcstl\u00fck ve onurla liderlik etme y\u00fcre\u011fine sahip” “vizyoner” bir y\u00f6netici olarak tan\u0131mlad\u0131. Cook, “Apple’\u0131 gelece\u011fe ta\u015f\u0131yacak do\u011fru ki\u015fi \u015f\u00fcphesiz o,” diye ekledi. Ternus, ge\u00e7en y\u0131l \u015firketten ayr\u0131lan bir di\u011fer uzun s\u00fcreli y\u00f6netici, operasyon direkt\u00f6r\u00fc Jeff Williams’\u0131n ard\u0131ndan Cook’un yerine ge\u00e7ecek favori aday olarak \u00f6ne \u00e7\u0131km\u0131\u015ft\u0131. Apple’daki \u00e7eyrek as\u0131rl\u0131k kariyeri boyunca Ternus, iPad’in her nesli, iPhone’un bir\u00e7ok nesli ve AirPods ile Apple Watch’un piyasaya s\u00fcr\u00fclmesi de dahil olmak \u00fczere \u015firketin piyasaya s\u00fcrd\u00fc\u011f\u00fc hemen hemen her b\u00fcy\u00fck \u00fcr\u00fcnde \u00e7al\u0131\u015ft\u0131. Ayr\u0131ca Mac bilgisayar i\u015flemcilerinin Intel’den Apple’\u0131n kendi silikonuna ge\u00e7i\u015fini denetledi. Pazartesi g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada Cook’tan “mentoru” olarak bahsetti. Ternus, “\u00d6n\u00fcm\u00fczdeki y\u0131llarda ba\u015farabileceklerimiz konusunda iyimserlikle doluyum,” dedi. ‘Farkl\u0131la\u015fma’ \u00dcr\u00fcn ve donan\u0131m ge\u00e7mi\u015fine sahip bir liderin atanmas\u0131, Apple’\u0131n Cook’un g\u00f6rev s\u00fcresine y\u00f6nelik s\u00fcrekli ele\u015ftirilerden – yeterince yenilik\u00e7i olmad\u0131\u011f\u0131 ele\u015ftirisinden – kurtulmas\u0131n\u0131 sa\u011flayabilir. Cook, Apple’\u0131n y\u0131ll\u0131k kar\u0131nda d\u00f6rt kat art\u0131\u015f ve d\u00fcnya genelinde sat\u0131lan \u00fcr\u00fcnlerde b\u00fcy\u00fck bir geni\u015fleme sa\u011flarken, \u00fcr\u00fcn yelpazesi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde dura\u011fan kald\u0131. Forrester’da ba\u015f analist olan Dipanjan Chatterjee, Cook’un Apple’a getirdi\u011fi finansal istikrar\u0131 \u00f6verken, Ternus’a 20 y\u0131l daha ba\u015far\u0131 sa\u011flayacak iPhone gibi bir \u00fcr\u00fcn vermedi\u011fini belirtti. Apple’\u0131n “bir sonraki b\u00fcy\u00fcme motorunu ararken” “yap\u0131sal olarak telefona ba\u011f\u0131ml\u0131 kalmaya devam etti\u011fini” s\u00f6yledi. Chatterjee, Ternus’un atanmas\u0131n\u0131n Apple’\u0131n \u00fcr\u00fcnlerinde “farkl\u0131la\u015fma” arad\u0131\u011f\u0131n\u0131 g\u00f6sterdi\u011fini belirterek, yeni liderin “Apple’\u0131 son zamanlarda rahats\u0131z eden art\u0131r\u0131lm\u0131\u015f yenilik\u00e7ilik cazibesine direnmeli ve iPhone’un \u00e7ekim g\u00fcc\u00fcnden kurtulmal\u0131” diye ekledi. On y\u0131ldan fazla bir s\u00fcre Steve Jobs’un yarat\u0131c\u0131 direkt\u00f6r\u00fc olan Ken Segall, BBC’ye \u015funlar\u0131 s\u00f6yledi: “Tim’in hi\u00e7bir zaman ger\u00e7ekten bir operasyon adam\u0131 havas\u0131ndan kurtuldu\u011funu d\u00fc\u015f\u00fcnm\u00fcyorum.” “Bence insanlar Steve ve Tim aras\u0131ndaki farktan bahsetti\u011finde, temel olarak buydu – vizyoner Steve, g\u00f6revi devralan operasyon adam\u0131 Tim.” DA Davidson & Co’da genel m\u00fcd\u00fcr olan Gil Luria, bu kadar donan\u0131m odakl\u0131 birinin \u015fimdi y\u00f6netimde olmas\u0131n\u0131n Apple’\u0131n katlanabilir telefonlar ve g\u00f6zl\u00fck gibi giyilebilir cihazlar gibi yeni \u00fcr\u00fcnlere daha fazla enerji harcayaca\u011f\u0131n\u0131 g\u00f6sterdi\u011fini s\u00f6yledi. Teknoloji devi, yapay zekaya olan artan talebe yava\u015f tepki verdi\u011fi i\u00e7in de ele\u015ftirildi ve Google ile OpenAI’nin teknolojisini i\u015fletim sistemlerine entegre etmek zorunda kald\u0131. Pazartesi g\u00fcnk\u00fc duyurunun ard\u0131ndan OpenAI’den Sam Altman X’te \u015funlar\u0131 yazd\u0131: “Tim Cook bir efsane.” “Yapt\u0131\u011f\u0131 her \u015fey i\u00e7in \u00e7ok minnettar\u0131m ve Apple’a \u00e7ok minnettar\u0131m.” Cook, Apple’a kat\u0131ld\u0131\u011f\u0131nda donan\u0131m veya \u00fcr\u00fcn ge\u00e7mi\u015finden gelmiyordu. Bunun yerine, IBM ve Compaq gibi \u015firketlerde uzun y\u0131llar i\u015f operasyonlar\u0131 y\u00f6neticisi olarak \u00e7al\u0131\u015fm\u0131\u015ft\u0131. Operasyonlara, tedarik zincirine, lojisti\u011fe ve sat\u0131\u015f rakamlar\u0131na odaklanan bir teknoloji y\u00f6neticisiydi, yeni teknolojik \u00fcr\u00fcnler tasarlay\u0131p piyasaya s\u00fcrmeye daha az odaklanm\u0131\u015ft\u0131. Jobs’un en \u00e7ok bilindi\u011fi ve \u00f6v\u00fcld\u00fc\u011f\u00fc \u015fey buydu. Cook’un liderli\u011fi d\u00f6nemindeki en \u00f6nemli \u00fcr\u00fcn lansmanlar\u0131ndan biri, al\u0131c\u0131lar aras\u0131nda pek tutmayan sanal ve art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik ba\u015fl\u0131\u011f\u0131 Apple Vision Pro idi. Yine de, operasyonel bir y\u00f6netici olarak yetene\u011fi, onu en ba\u015far\u0131l\u0131 i\u015f liderlerinden biri olarak geni\u015f \u00e7apta hat\u0131rlatacakt\u0131r. Notre Dame Mendoza \u0130\u015fletme Fak\u00fcltesi’nden Profes\u00f6r Timothy Hubbard, Cook d\u00f6nemindeki Apple’\u0131n “ola\u011fan\u00fcst\u00fc g\u00fc\u00e7l\u00fc bir sistemi rafine etme, \u00f6l\u00e7eklendirme ve savunmada en iyi” bir \u015firkete d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. “\u015eimdi as\u0131l soru, ayn\u0131 organizasyonun ba\u015far\u0131n\u0131n h\u0131z, belirsizlik ve daha fazla deneme iste\u011fine ba\u011fl\u0131 oldu\u011fu ke\u015ffe y\u00f6nelebilip y\u00f6nelemeyece\u011fidir,” dedi. Apple’\u0131n yapay zeka \u00fcr\u00fcn ve hizmetlerine tam olarak dalma konusundaki belirgin isteksizli\u011fi, bu alanda \u00f6ne ge\u00e7mek i\u00e7in y\u0131lda y\u00fcz milyarlarca dolar harcayan Google, Microsoft ve Meta gibi di\u011fer \u015firketlerden onu ay\u0131rd\u0131. Hubbard, yeni bir patronla Apple’\u0131n yapay zekan\u0131n donan\u0131m\u0131na daha derin entegrasyonuna stratejik ilgisini g\u00f6steriyor olabilece\u011fini s\u00f6yledi. “Apple’\u0131 bask\u0131n k\u0131lan disiplin, m\u00fckemmellik ve kontrol gibi g\u00fc\u00e7l\u00fc y\u00f6nleri, bir sonraki d\u00f6nemin a\u00e7\u0131kl\u0131\u011f\u0131 ve daha h\u0131zl\u0131 yinelemeyi \u00f6d\u00fcllendirmesi durumunda k\u0131s\u0131tlamalara d\u00f6n\u00fc\u015febilir,” dedi. “Bu h\u0131zl\u0131 yenilik Apple’\u0131n ba\u015flad\u0131\u011f\u0131 yerdi ve belki de \u015firketin geri d\u00f6nmesi gereken yer buras\u0131d\u0131r.”<\/p>\n
#Apple #JohnTernus #TimCook #CEO #Teknoloji #YapayZeka #\u0130novasyon #Donan\u0131m #AppleY\u00f6netim #YeniD\u00f6nem<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple, teknoloji devini 15 y\u0131l y\u00f6nettikten sonra g\u00f6revinden ayr\u0131lan Tim Cook’un yerine John Ternus’u yeni CEO olarak atad\u0131. Apple’da 25 y\u0131ld\u0131r g\u00f6rev yapan ve \u015fu anki donan\u0131m m\u00fchendisli\u011fi ba\u015fkan\u0131 olan Ternus, 1 Eyl\u00fcl’de g\u00f6revi devralacak ve Cook y\u00f6netim kurulu ba\u015fkan\u0131 olacak. Cook, kurucu ortak Steve Jobs’un sa\u011fl\u0131k sorunlar\u0131 nedeniyle \u00f6l\u00fcm\u00fcnden k\u0131sa bir s\u00fcre \u00f6nce istifa […]<\/p>\n","protected":false},"author":1,"featured_media":3856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-3855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya-haberleri"],"_links":{"self":[{"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/posts\/3855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3855"}],"version-history":[{"count":0,"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/posts\/3855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/media\/3856"}],"wp:attachment":[{"href":"https:\/\/vanak.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}