Starbucks Kore’nin CEO’su, kanl\u0131 bir tarihi olaya at\u0131fta bulundu\u011fu d\u00fc\u015f\u00fcn\u00fclen bir kampanya nedeniyle g\u00f6revden al\u0131nd\u0131.<\/p>\n
Gwangju Ayaklanmas\u0131’n\u0131n bast\u0131r\u0131lmas\u0131n\u0131n y\u0131l d\u00f6n\u00fcm\u00fc olan Pazartesi g\u00fcn\u00fc ba\u015flat\u0131lan “Tank G\u00fcn\u00fc” kahve barda\u011f\u0131 promosyonu, Starbucks Kore’yi boykot etme \u00e7a\u011fr\u0131lar\u0131na yol a\u00e7t\u0131 ve Ba\u015fkan Lee Jae Myung’dan sert bir k\u0131nama ald\u0131.<\/p>\n
Bir\u00e7ok ki\u015fi, “tank” motifinin May\u0131s 1980’de askeri h\u00fck\u00fcmet taraf\u0131ndan demokrasi yanl\u0131s\u0131 protestocular\u0131 bast\u0131rmak i\u00e7in kullan\u0131lan ara\u00e7lara at\u0131fta bulundu\u011funu d\u00fc\u015f\u00fcnd\u00fc.<\/p>\n
Starbucks Kore, promosyonu ba\u015flat\u0131ld\u0131ktan saatler sonra geri \u00e7ekti. Kahve zincirinin \u00e7o\u011funluk hissesine sahip olan Shinsegae holdingi, “uygunsuz pazarlama” nedeniyle \u00f6z\u00fcr diledi ve zincirin CEO’su Sohn Jeong-hyun’u g\u00f6revden ald\u0131.<\/p>\n
\u0130ngilizce “Tank Day” kelimelerini kullanan promosyon, b\u00fcy\u00fck miktarda kahve i\u00e7in “geni\u015f hacme” sahip oldu\u011fu iddia edilen Tank Serisi i\u00e7ecek bardaklar\u0131 i\u00e7indi.<\/p>\n
Yerel raporlara g\u00f6re, Starbucks Kore ba\u015flang\u0131\u00e7ta Tank Serisi’nin 15-26 May\u0131s tarihleri aras\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc bir kampanyada piyasaya s\u00fcrd\u00fc\u011f\u00fc birka\u00e7 bardak serisinden biri oldu\u011funu a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n
\u015eirket, “Bu nedenle m\u00fc\u015fterilerimize rahats\u0131zl\u0131k ve endi\u015fe verdi\u011fimiz i\u00e7in i\u00e7tenlikle \u00f6z\u00fcr dileriz. Etkinli\u011fi derhal ask\u0131ya ald\u0131k ve gelecekte benzer olaylar\u0131n tekrarlanmas\u0131n\u0131 \u00f6nlemek i\u00e7in dahili s\u00fcre\u00e7lerimizi g\u00f6zden ge\u00e7irecek ve iyile\u015ftirece\u011fiz” dedi.<\/p>\n
Starbucks’\u0131n ABD’deki genel merkezi de bir \u00f6z\u00fcr yay\u0131nlayarak, “istem d\u0131\u015f\u0131 olsa da [olay\u0131n] asla ya\u015fanmamas\u0131 gerekti\u011fini” kabul etti.<\/p>\n
“Bunun neden oldu\u011fu derin ac\u0131y\u0131 ve rahats\u0131zl\u0131\u011f\u0131, \u00f6zellikle kurbanlar\u0131, ailelerini ve Kore’nin demokratikle\u015fmesine katk\u0131da bulunan herkesi onurland\u0131ranlar\u0131 anl\u0131yoruz” denildi.<\/p>\n
Sal\u0131 g\u00fcn\u00fc erken saatlerde bir X kullan\u0131c\u0131s\u0131, “B\u00f6yle bir \u015feyi yapabileceklerini ve insanlar\u0131n buna g\u00f6z yumaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcklerine inanam\u0131yorum… tamamen sa\u00e7ma ve \u00f6fke verici” diye yazd\u0131.<\/p>\n
Bir\u00e7ok ki\u015fi sosyal medyada hem Starbucks Kore’yi hem de Shinsegae’yi boykot etme \u00e7a\u011fr\u0131s\u0131nda bulundu.<\/p>\n
G\u00fcney Kore Devlet Ba\u015fkan\u0131 da kampanyay\u0131 ele\u015ftirenler aras\u0131ndayd\u0131 ve kampanyan\u0131n g\u00fcneydeki Gwangju \u015fehrinin sakinlerinin “kurbanlar\u0131n\u0131 ve kanl\u0131 m\u00fccadelesini a\u015fa\u011f\u0131lad\u0131\u011f\u0131n\u0131” s\u00f6yledi.<\/p>\n
“O g\u00fcn ka\u00e7 can\u0131n al\u0131nd\u0131\u011f\u0131n\u0131 ve bunun \u00fclkemizin adaletini ve tarihini ne kadar ciddi \u015fekilde geriye g\u00f6t\u00fcrd\u00fc\u011f\u00fcn\u00fc bilerek ne d\u00fc\u015f\u00fcnd\u00fcler ki?” diye soran Lee, bir X g\u00f6nderisinde, “\u00dclkemizin temel insan haklar\u0131 ve demokrasi de\u011ferlerini inkar eden b\u00f6yle d\u00fc\u015f\u00fck seviyeli bir t\u00fcccar\u0131n insanl\u0131k d\u0131\u015f\u0131 davran\u0131\u015f\u0131na \u00f6fkeliyim” diye yazd\u0131.<\/p>\n
Raporlar, 18 May\u0131s 1980’de g\u00fcneydeki Gwangju \u015fehrinde y\u00fczlerce g\u00f6stericinin \u00f6ld\u00fcr\u00fcld\u00fc\u011f\u00fcn\u00fc tahmin ediyor.<\/p>\n
Katliamla ilgili daha sonraki soru\u015fturmalar, Chun Doo-hwan’\u0131n askeri rejimi taraf\u0131ndan konu\u015fland\u0131r\u0131lan askerlerin tecav\u00fcz ve cinsel sald\u0131r\u0131da bulundu\u011funu do\u011frulad\u0131.<\/p>\n
O zamandan beri, 18 May\u0131s s\u0131k s\u0131k filmlerde ve televizyon programlar\u0131nda G\u00fcney Kore i\u00e7in ulusal bir travma g\u00fcn\u00fc olarak tasvir edilirken, ayn\u0131 zamanda her y\u0131l kutsal bir demokrasi g\u00fcn\u00fc olarak an\u0131lmaktad\u0131r.<\/p>\n
Gwangju Ayaklanmas\u0131, G\u00fcney Kore’yi demokrasi yoluna soktu. Sonraki yedi y\u0131l boyunca aktivistler i\u00e7in bir toplanma \u00e7a\u011fr\u0131s\u0131 haline geldi ve Haziran 1987’de Chun rejimini deviren bir hareketle sonu\u00e7land\u0131.<\/p>\n
G\u00fcney Kore’deki baz\u0131 ki\u015filer, Starbucks Kore kampanyas\u0131n\u0131n 1987 hareketine de at\u0131fta bulundu\u011funu iddia ediyor.<\/p>\n
Barda\u011f\u0131n tan\u0131t\u0131m materyalinde Korece’de bir nesnenin masaya vurulmas\u0131 gibi ses \u00e7\u0131karan bir kelime kullan\u0131larak “masaya tak!” ifadesi yer al\u0131yordu.<\/p>\n
“Tak” ayn\u0131 zamanda 1987’de polisin g\u00f6zalt\u0131ndaki bir \u00f6\u011frenci aktivistinin \u00f6l\u00fcm\u00fcyle ilgili verdi\u011fi tart\u0131\u015fmal\u0131 bir ifadede kullan\u0131lan kelimeydi.<\/p>\n
Polis, aktivistin bir sorgulay\u0131c\u0131n\u0131n masaya sert\u00e7e vurmas\u0131n\u0131n ard\u0131ndan bay\u0131l\u0131p \u00f6ld\u00fc\u011f\u00fcn\u00fc s\u00f6ylemi\u015fti, oysa ger\u00e7ekte aktivist i\u015fkence g\u00f6rd\u00fckten sonra \u00f6lm\u00fc\u015ft\u00fc.<\/p>\n
Shinsegae’nin grup ba\u015fkan\u0131 Chung Yong-jin, Starbucks kampanyas\u0131n\u0131 “bu \u00fclkenin demokrasisine kendini adam\u0131\u015f herkesin ac\u0131lar\u0131n\u0131 ve fedakarl\u0131klar\u0131n\u0131 \u00f6nemsizle\u015ftiren affedilemez bir hata” olarak nitelendirdi.<\/p>\n
Sal\u0131 g\u00fcn\u00fc yay\u0131nlanan bir a\u00e7\u0131klamada, etkinli\u011fin arkas\u0131ndaki onay prosed\u00fcrlerini “kapsaml\u0131 bir \u015fekilde soru\u015fturma” ve t\u00fcm i\u015ftiraklerindeki pazarlama i\u00e7eri\u011fi i\u00e7in “inceleme s\u00fcrecini yeniden g\u00f6zden ge\u00e7irme” s\u00f6z\u00fc verdi.<\/p>\n
Temmuz 2021’de hisselerini satt\u0131\u011f\u0131ndan beri, ABD merkezli Starbucks Coffee Company’nin Starbucks’\u0131n G\u00fcney Kore’deki operasyonlar\u0131yla art\u0131k hi\u00e7bir ilgisi bulunmamaktad\u0131r.<\/p>\n
Shinsegae’nin i\u015ftiraki E-mart, Starbucks Kore’de %67,5’lik kontrol hissesine sahipken, kalan hisse Singapur’un devlet servet fonu GIC’ye aittir.<\/p>\n
#StarbucksKore #TankG\u00fcn\u00fc #GwangjuAyaklanmas\u0131 #Demokrasi #PazarlamaSkandal\u0131 #Shinsegae #CEOG\u00f6revdenAlma #G\u00fcneyKore #TarihiHassasiyet #Boykot<\/p>\n","protected":false},"excerpt":{"rendered":"
Starbucks Kore’nin CEO’su, kanl\u0131 bir tarihi olaya at\u0131fta bulundu\u011fu d\u00fc\u015f\u00fcn\u00fclen bir kampanya nedeniyle g\u00f6revden al\u0131nd\u0131. Gwangju Ayaklanmas\u0131’n\u0131n bast\u0131r\u0131lmas\u0131n\u0131n y\u0131l d\u00f6n\u00fcm\u00fc olan Pazartesi g\u00fcn\u00fc ba\u015flat\u0131lan “Tank G\u00fcn\u00fc” kahve barda\u011f\u0131 promosyonu, Starbucks Kore’yi boykot etme \u00e7a\u011fr\u0131lar\u0131na yol a\u00e7t\u0131 ve Ba\u015fkan Lee Jae Myung’dan sert bir k\u0131nama ald\u0131. Bir\u00e7ok ki\u015fi, “tank” motifinin May\u0131s 1980’de askeri h\u00fck\u00fcmet taraf\u0131ndan demokrasi […]<\/p>\n","protected":false},"author":1,"featured_media":9116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-9115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya-haberleri"],"_links":{"self":[{"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/posts\/9115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9115"}],"version-history":[{"count":0,"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/posts\/9115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=\/wp\/v2\/media\/9116"}],"wp:attachment":[{"href":"https:\/\/vanak.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vanak.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}